AI-native software agency founder
452K
impressions in 13 months
- People reached135K
- Followers12.6K
- Best post55.9K views
- Qualified leads~2 / month
- Founder time2 hrs / month
From 100% referrals to inbound from LinkedIn.
founder-led GTM, for B2B founders
Hi, I'm Anusha. I build and run this for you myself, on The Founder Signal Method.
Let's get your LinkedIn-first GTM ready in the next 10 days.
You're your company's best salesperson. You just don't have time to prospect.
I build and run the system for you: founder content that warms your buyers, outreach that starts conversations with your dream clients, and a target of 4-8 booked calls a month by month 3.
Hi, I'm Anusha. I build and run this for you myself, on The Founder Signal Method.
- 12M+impressions for clients
- $350K+client revenue
- 5,000+leads generated
- 30+B2B brands
- 6 yrsdoing only this
B2B founders I've written for
receipts, not estimates
Real numbers from real founders.
Marketing agency founder
Founder content + email course
4,500
email-course subscribers in 30 days
- Content impressions7.4M in a year
- Email open rate56.6%
- Click rate10%
- Course list vs newsletter2.4x bigger
- Revenue from the course~$200K
One email course did the work of a quarter of ads.
Performance marketing founder
Founder content
4.1M
impressions in a year, from zero
- Engagements102.2K
- Profile visits15K
- Saves69.9K
- Inbound leads2 / week
- When it kicked inMonth 3
Two quiet months, then leads every week.
"got a lead from it already ... got another"
Client, same day a post went live"great case study ... I'm sold ... I'd love to get a proposal"
Inbound message after a case-study post"This week we got 2 leads. Until then we barely got any for close to 2 months."
The honest month-2 ramp"All the posts before helped people see what I know"
Founder, on his course launch
the person you'll actually work with
Your expertise can drive sales. You just don't know how...
For 6 years I've pulled the best thinking out of B2B founders' heads and turned it into clients. Your best ideas are already sitting in your sales calls, Slack threads and voice notes. I get them out, put them in front of the right buyers, and start the conversations.
I built The Founder Signal Method because I watched great founders lose good months waiting for referrals. Including me.
10,000+posts written
12M+impressions for clients
$350K+client revenue
5,000+leads generated
30+B2B brands
6 yrsdoing only this
You talk to me on every call. No hand-offs, no junior account managers. I take on a small number of founders at a time.
your next 90 days, on real dates
What the next 90 days actually look like.
Not vague "brand awareness". Real deliverables, on real dates.
- 01
Build
Days 1–10- Positioning and offer sharpened
- LinkedIn profile rewritten to sell
- 10 posts + 3 outreach scripts in your voice
- 500+ founders who match your ideal client
- 02
Launch
Days 11–30- 12 posts a month going live
- 400–600 targeted connection requests a month
- Every reply drafted within 1 business day
- Your first calls booked
- 03
Rhythm
Days 31–60- Calls landing on your calendar weekly
- Monthly pipeline report
- More of what works, less of what doesn't
- 4+ qualified calls, or month 3 is free
- 04
Compound
Month 3 onward- Content pulls buyers to you
- Outreach keeps the calendar full
- Email course nurtures not-ready leads
- Target: 4–8 sales calls a month
- Day 10You're live
- Day 30400+ invites sent
- Day 604+ qualified calls
- Month 3+4–8 calls a month
Book a call with Anusha
Your time: one 45-min call a month + about 20 minutes a day.
who I work with
Six kinds of B2B founders. One pipeline problem.
SEO agencies
You rank clients on page one, but your own pipeline still runs on referrals. Let's make LinkedIn your most reliable source of new retainers.
Marketing agencies
You build demand for everyone except yourself. I'll run the content and outreach that keeps your calendar full of right-fit founders.
B2B AI startups
Buyers need to trust you before they try you. Founder content earns that trust, and outreach puts it in front of the right teams.
B2B SaaS
Sales still runs through the founder's calendar. I turn your LinkedIn into a steady flow of conversations without hiring an SDR.
Development agencies
Your best projects come from people who already trust you. I help more of the right founders know you before they need a team.
Design agencies
Great work doesn't sell itself if nobody sees it. I put your thinking and your work in front of founders who pay for quality.
why being seen matters
Your buyers decide before they ever talk to you.
If they haven't seen you by then, you're not on the shortlist.
~70%
of the buying journey is done before a B2B buyer contacts a seller.
81%
of buyers already have a preferred vendor at first contact.
84%
of deals go to the first vendor the buyer contacted.
73%
of decision-makers trust thought leadership more than marketing materials.
86%
of decision-makers would invite companies with strong thought leadership into an RFP.
4 in 5
LinkedIn members use it to inform business decisions.
Discoverability isn't vanity. It's the top of your pipeline: how you get on the shortlist before the call.
GTM, not guesswork
Referrals aren't a go-to-market. For these founders, LinkedIn is.
- Justin Welsh
Built a one-person business past $10M in lifetime revenue with no employees and no paid ads, with LinkedIn as a core channel. Source
- Pierre Herubel
Says he closed over $300K on LinkedIn with an authority-first content approach. Source
- Senad, Zendev (software agency)
A sales rep messaged people who liked or commented on his posts. About 90% opened, and 80% booked meetings. Source
- Clarify (B2B SaaS)
LinkedIn drives under 5% of its site traffic but the majority of its inbound leads, through founder and employee posts. Source
Results belong to the founders and companies named, not to Sell That Copy.
The Founder Signal Method
Two GTM engines, one filled and growing pipeline.
Posting alone gets you seen, not booked.
Outreach alone gets you ignored, or marked as spam.
Most founders try one, burn out, and decide LinkedIn "doesn't work for us". The fix is running both, pointed at the same buyers.
- 01Engine 1
Extract
One 45-min call a month. I pull out your stories, opinions and client wins. No prep.
- 02Engine 1
Publish
12 posts a month in your voice, live after you approve them.
- 03Engine 2
Spot signals
Every week I find the right people viewing your profile, engaging, hiring or raising.
- 04Engine 2
Reach out
Personal messages to those people, plus email campaigns. Replies drafted within a day.
- 05Result
Book
Qualified calls on your calendar, reported every month.
Book a call with Anusha
A signal is simply a sign that someone in your market is paying attention.
unedited, in their words
What founders say after working with me.
"Working with Anusha has been a dream. It's super tough to find copywriters who understand the creator-economy AND how to generate revenue. She's a combination of both. We're scaling up our relationship and can directly attribute over $200,000 in revenue to an email course she created... I hesitate to write this because I want to keep her to myself :)"
James DickersonCo-Founder & CEO, Boring Holdings
"Anusha's work helped me turn my thoughts into consistent, quality posts on LinkedIn. Whether it was text, images, or carousels, I could rely on her to deliver, week after week."
Emanuel CincaFounder, Stacked Marketer
"I really love the way she creates content pieces from discussions, plugs in feedback so quickly and comes up with such complete content pieces... She does not just say yes to everything, always asks a valid question and places interesting insight that will add value to the content."
Varalakshmi DwaraknathVibe Marketer, Boring Marketing
yeah, but...
Every founder has doubts about building a GTM engine on LinkedIn
You:"I could just do this with AI."
Me:AI can write a post. It can't sit in on your sales calls, know which client story closes deals, or notice who viewed your profile this week. I use AI for speed, never for your voice.
You:"I don't want to sound cringe or salesy."
Me:Nothing goes out that you didn't say first. Every post starts from your own calls, and you approve all of it. No bait hooks, no fake vulnerability.
You:"LinkedIn doesn't work in my niche."
Me:If your buyers are founders, marketers or tech leaders, they're on LinkedIn every day. If it's not a fit, I'll tell you on the first call.
You:"I've tried a ghostwriter, or a lead gen agency."
Me:Ghostwriters stop at posts. Lead gen agencies blast messages from your account. This is both engines, aimed at the same buyers, run by one person who learns your business.
You:"Outreach will make me look spammy."
Me:No bots, no mass blasts. 20 to 25 personal messages a day, mostly to people who've already engaged with you, sent from your own account.
You:"Shouldn't I just hire an SDR?"
Me:A full-time SDR costs about $80K a year and months to ramp. Buyers would rather hear from the founder, and this is live in 10 days for a fraction of that.
Still on the fence? The risk is on me: 4 qualified calls by day 60, or month 3 is free.
pricing, no surprises
Pick how much of the pipeline you want me to run.
Every plan starts with the 10-day build. 3-month minimum on monthly plans, then month to month.
Pipeline Sprint
$500one-time
For founders who want the plan and assets, and will run it themselves.
- ICP and offer clarity
- LinkedIn profile rewrite
- 10 post drafts in your voice
- 3 outreach message sequences
- 2 cold email sequences
- Signal map + Sales Navigator searches
- 30-day launch plan + 60-min handover
Delivered in 10 business days. Fee credited in full if you upgrade within 14 days.
Book a call with AnushaLinkedIn Engine
$800/ month
For founders who want LinkedIn to bring in sales calls every month.
Everything in the Sprint (month 1), plus:
- 12 posts a month in your voice
- 400–600 targeted connection requests a month, prepared for you
- A personal message to every new connection and engager
- Replies drafted within 1 business day
- Calls booked to your calendar
- Monthly pipeline report + review
Your time: one 45-min call a month + ~20 min a day.
Book a call with AnushaFull Pipeline Engine
$1,200/ month
For founders who want LinkedIn and email working together.
Everything in LinkedIn Engine, plus:
- Cold email on your own domains (setup, warm-up, verified lists)
- 2 email campaigns a month
- Positive replies handled + calls booked
- Email course or fortnightly newsletter for not-ready leads
Tools are paid by you and stay yours.
Book a call with AnushaWe hit the target, or your next month is free.
If you don't have 4 qualified sales calls by day 60 (6 on the Full Pipeline Engine), month 3 costs nothing. (Applies when you approve content within 48 hours, send your daily queue, and show up to booked calls.)
- No bots on your account. Ever.
- You approve every post and message.
- You work with Anusha directly.
- Results vary by offer and market.
not ready for a call?
Get a free LinkedIn pipeline teardown.
Send me your profile. Within 48 hours you'll get a 5-minute video with the 3 changes that would bring you more of the right conversations.
still wondering?
Questions founders ask before they book.
Still unsure? Ask me on the call. If it's not a fit, I'll tell you.
I don't have time for LinkedIn.
One 45-minute call a month and about 20 minutes a day sending messages I've already written. I handle the rest.
Could my account get restricted?
No bots, no automation on your account. You send from your own profile at safe, human volumes.
How fast will I see results?
Everything is live by day 10-14. First conversations usually start in weeks 3-4, and steady calls by month 2-3.
What counts as a qualified call?
A decision-maker at a company that fits your ideal client, who shows up and stays for the whole call.
What if it doesn't work?
If you don't have 4 qualified calls by day 60 (6 on the Full Pipeline Engine), your third month is free.
What does it cost beyond your fee?
Tools like Sales Navigator and email software, paid directly by you and owned by you.
Is there a contract?
A 3-month minimum, then month to month.
Who will I work with?
Me. Every strategy call, every review.
sound familiar?
If you're a B2B founder, some of this will hit close to home.
Referrals got us here. This quarter they've gone quiet.
We have great months and dead months. I never know which is coming.
I'm the only one who can sell, and delivery eats my whole week.
We do brilliant marketing for clients and none for ourselves.
I know I should post on LinkedIn. I just never get to it.
We tried a lead gen agency. Junk meetings, spammy messages in my name.
Ghostwritten posts sounded like AI, not like me.
Prospects compare us to cheaper freelancers and AI tools.
We hired an SDR. Six months and a lot of money later, nothing.
Every quiet month is a retainer you didn't sign.
Meanwhile your buyers are on LinkedIn every day, reading founders who aren't as good as you, and booking calls with them. You don't need more effort. You need a GTM engine that fills your pipeline every week.
Your next client is scrolling LinkedIn right now.
Let's build the GTM engine that gets you found first and keeps your pipeline full.
Book a call with Anusha